greenwashing /'grinw/
AmE -w
-; -w-/
noun [U] the publishing of particular information
by an organization to make people think that the organization
cares about the environment: Greenwashing is what corporations
do when they try to make themselves look more environmentally
friendly than they really are.
Many large industries are using greenwashing techniques
to sell themselves these days.
Greenpeace accused the EU of greenwashing today, for classifying
incineration of biodegradable waste as a source of renewable
energy.
greenwashverb
[VN] The government is trying to greenwash the rise
in transport pollution.
Image consultants have been hired to greenwash the Republican
administration.
The word greenwash
is formed from two existing words, green and whitewash.
The word green is often used in relation to environmental
issues: the Green party, and is also used as a
verb, meaning to make somebody or something more aware
of issues related to the environment: The company has
unveiled a major rebranding in a deliberate attempt to
green the company.
The figurative use of the word whitewash describes
an attempt to hide unpleasant facts about something.