belma-gold-award-cornelsen
… and the winner is …

Simply Business has just won the BELMA 2016 Gold award at the Frankfurt Book Fair.
BELMA (Best European Learning Materials Awards) are presented every year to excellent educational materials from Europe.

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Business English bei Cornelsen

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Blogs

Accent Neutralization at the Indian Call Centre

The South Indian city of Bangalore today is full of malls and multi-storey complexes with fancy glass facades. The complexes house various offices from the BPO sector including all the big names such as DELL and Bosch. It started with the liberalization of the Indian economy in 1991, which attracted various multinational companies. The companies began to set up so-called ‘Tech-Parks’ all over the city, employing an English-speaking workforce and connecting India to the west via hundreds of call centres.

What is the use of English?

One of the reasons that the demand for English classes and especially English for Special Purposes has been increasing in recent years is the fact that English has indisputably become the world’s lingua franca.When many people around the world meet and do not speak each other’s native language, they choose, or are forced, to speak English – or some form of it. This group has been estimated to be as large as two billion people. What then is the difference between the situation some years ago, when the focus of ELT was the Anglo-American standard, and the present situation, in which speakers of English as a second language are playing a greater role, comprising the majority of those using English? What is the relationship between teaching English in the classroom and the phenomenon of English as a global force? Resources in the classroom to accommodate such changes are limited but the purpose of language acquisition is always to enable learners to apply their knowledge in situations beyond the classroom. Consequently, the instructor cannot be indifferent to the changing linguistic challenges which his/her students may have to face.

THE 10 COMMANDMENTS

Not too long ago I had decided that it was time for me to learn a language. Fully motivated and raring to go, I was convinced that this was going to be a great experience. However, there was one thing I had overlooked: Me. I am teacher myself, not just any teacher, but a devout advocate of the holy language teaching principles, a disciple who expects to see the same righteous qualities in his fellow acolytes. This was however not the case. My brother in arms was constantly sinning, breaking the commandments, straying from the divine path of effective language teaching; you know an interactive, diplomatic, contextual type classroom environment, which actually turned my grail of learning a language into a completely frustrating experience.
Since then, I’ve prayed long and hard for guidance on how I can deliver these backsliders and lead them back to the righteous path and I received an answer… I was sent ten commandments to emancipate the fallen ones, ten commandments, as a guideline for our new brethren and it is my duty to share them with you …

Ensuring Business English Training Quality – Part 1

Think of your favourite service provider. What do they provide you with? Why do you like them so much? And what makes you eager to tell your friends about them? Now think about your least favourite service provider and what it is about that provider that makes you want to rant to your friends about them. These questions can help us start thinking about the topic of quality and what it means for us.

Essentially, service quality is the key to maintaining and growing business. The better the value your customers and clients are getting, the easier it is to grow your business. By ‘your business’, I am referring to both freelancers, who are essentially a one-person business, and to school/training organisation owners. I would first like to think about what exactly quality is and how it relates to price before considering the perspectives of the client and the trainer/ provider.

The business English teacher's guide to teaching in-company

What I didn´t know before I started teaching English in-company was the amount of paperwork there would be: fill in this form and have your photo taken and then we´ll give you a pass you need to scan to get into the company, fill in this other form and we´ll give you a card to put credit on and use to buy your lunch in the canteen. I couldn´t remember anyone having to scan anything to get into the language school where I had done my CELTA course and there was definitely no rule there about not using your phones or cameras to take photos due to concerns about industrial espionage. This was clearly another world, but I was still there to teach English.

Using mutant chickens to develop business skills and language

Here's a quick quiz for you. Decide if the following are true or false:

  • If you leave a tooth in Coca-Cola overnight, the next morning the tooth will have completely dissolved. True/False
  • KFC have dropped the word 'chicken’ from their name because the meat they use is now so genetically modified that the company is legally forbidden to call it chicken. True/False
  • By deleting the cookies after searching for a flight on the Ryanair website, you can find a fare that is lower than the previous result. True/False
  • Wearing an iPod during a thunderstorm will increase your chances of being struck by lightning. True/False
  • Starbucks has closed all its stores in Israel but continue to do business in the surrounding Arab countries. True/False
  • Sodium laureth sulfate, an ingredient found in some brand-name shampoos, is carcinogenic. True/False